Measuring article marketing success isn’t always the most clear-cut endeavor. Sure, you can take a look at your cost per lead — factoring in the time and money spent on creation, submission and promotion of your articles — and that will give you a rough estimate of how much money it took just to get the person’s contact information.
You can also take a look at the profit per sale by subtracting how much you spent from how much you made, which will give you an idea of whether or not you at least broke even on the people who actually end up buying your product.
But when you start to factor in things such as the lifetime value of a returning customer or the indirect benefits of branding your service and building a reputation for yourself, measuring your article marketing effectiveness suddenly gets quite murky. And indeed, it’s that very murkiness that ends up turning some would be Internet marketing profiteers away from the whole business.
Is that a wise choice? Maybe, then again, maybe not.
The scariness of not having a concrete number doesn’t have to turn you away from knowing true article marketing success. After all, you can’t underestimate the indirect benefits of potentially thousands of people having exposure to your material — which is what happens when you provide content that is high quality, unique, and totally worthy of passing on.
Branding your product is just as important as marketing it because increased brand awareness leads to increased credibility, memorability and authority in your field. The more credible and authoritative you are perceived, the more people will toot your horn for you and the more knowledge of your services grows exponentially.
Thus, the power of article marketing is many-fold. It not only brings free, targeted traffic to your website, allowing you the opportunity to build lasting relationships with your prospects, but high quality content is also naturally viral, and spreads of its own accord.
Therefore, the easiest way to ensure article marketing success and a high return on your investment is to invest ONLY in high quality, unique content that makes you stand out like the gleaming gem that you are. And of course, if you need a boost with your efforts, article marketing help is always just a few clicks away!
Content Divas prides itself on providing a breath of fresh air for clients that have been mired in the often nightmarish experience of finding quality outsourcers.
What with trying to coordinate your marketing efforts with umpteen dozen different people, then having to suck it up and pay for poor quality material because you can’t find anything better or because you’re already locked into a contract; it’s enough to make anyone want to run screaming from ever again attempting to ease their lives by outsourcing labor.
If this has been you, relax and rest easy — you’ve come to the right place. At Content Divas, we compete on quality not price. Sure, you’ll find cheaper services out there, but you’ll be hard pressed to find a company that provides as of high-quality material or houses a staff as professionally trained and dedicated as is found here.
We provide content that is researched, written, and edited by professional, U.S. based individuals. This content is guaranteed to be timely and unique — craftsmanship that you will be proud to call your own and that will set you apart from the crowd.
We’ll work closely with you to determine how we can best fit your needs – whether that be a small, one-time article pack that you can do with as you wish, or a full promotional regime that includes building you a Web 2.0 empire, directory submission, bookmarking, pinging, creating RSS feeds, submitting press releases and more, month after month— helping you steadily build authority, credibility, and high volume organic traffic flow to your squeeze page.
Even better, we are so sure that you’ll love our services that we offer a 100% money back satisfaction guarantee! Content Divas is quickly becoming a one-stop-shop for all your outsourcing needs. Check out our packages page for a complete list of services and customizable options. We look forward to helping you in your success!
Generating organic traffic is one of the simplest ways of giving your website a cost-effective boost – both in traffic coming through as well as in your search engine rankings. As such, the wise businessperson tackles the creation of their organic traffic strategies from a variety of different angles so as to best maximize their efforts.
What are some of those angles, you ask? Well, you could start by writing up some informative articles that can be submitted to article directories, such as Ezine or Article Base. The use of articles is an interesting tactic, because you don’t actually do any direct selling of yourself or business. Instead, you build credibility and authority by presenting yourself as an expert in your field – a person to whom your potential customers can go to when they need information and advice – though of course, there is a place for you to fill in any relevant contact information so that they can do so.
Another angle to generating a high volume of organic traffic is by using the variety of different Web 2.0 sites that are available. These sites provide you the opportunity to connect with large groups of people quickly, and again, present yourself as a valuable source of information and services. You do this by making your site media rich and interesting – keep a frequently updated blog, add a video or two of interest to your viewers, give people the opportunity to sign up to your RSS feed, you name it. The more diversity your site offers the better. And of course, you’ll want to have lots of links pointing to both your own websites as well as others that you admire. After all, the strength of your site depends on your ability to social network – and there’s nothing social about being narcissistic.
These are only a few of the numerous ways to get the buzz about your business that is so crucial to Internet success started – but both of these methods are an excellent place to begin. The idea here is to get as much unique content pointing back to your site around the Web as possible, and of course, if you need help doing this, you know who to call!
Internet marketing articles are surely an integral part of any online marketing campaign’s success, but when it comes to what really grabs the search engine’s attention static content alone won’t cut it.
In order to stand above the crowd in today’s online marketplace, you need to employ a variety of tactics. You’ll want to have rich media such as audio and video files both on your site and linking back to it. You’ll want to have a Web presence on as many social networking sites as fit your niche, and keep those sites updated regularly with new content that is valuable to your reader.
You’ll want opt-ins for newsletters and RSS feeds as well as social bookmarking buttons which make it easy for readers to pass on information they find useful. You want backlinks pointing back to your main site spread all over the web, and you’ll want to promote the daylights out of everything you post.
As if all these tasks weren’t enough, you’ll also want to ensure that everything you produce is high-quality material that truly represents your business in the way you’d like it to be perceived.
It’s obvious why most people opt for outsourcing a good chunk of this work to professionals who know what they’re doing. A person could make themselves insane trying to do it all alone. Not to mention that those Internet marketers who partner with an outsourcing company committed to customized solutions and high quality material have a LOT more free time to focus on other aspects of their business.
The best first step for anyone aspiring to online success is to map out your social marketing strategy so that you have a clear idea of how you’d like to make it grow before you start spending money doling out the tasks. Once you’ve got your ducks in a row, there’s nothing standing between you and online marketing success!
There are a billion article marketing tips floating around on the World Wide Web, but one that doesn’t seem to get a lot of attention is the need to mix it up, to provide articles that aren’t written using the same precise formula that everyone else is using.
How many times have you seen an article titled, “3 Ways to do…” or “Top Ten Reasons to do…” That’s not to say that there’s anything wrong with these article formulas (after all, you’ll notice some similarly titled blogs right here), but there IS a much wider world of writing out there.
One of our writers came up with a great info product about how to create 16 different types of articles from a single keyword. And, while I won’t give away his secrets here (since I’m sure he’d much rather you purchase them), he makes some very astute observations about how the same basic info can be transmitted in many different ways.
For instance, instead of the typical “How To” or “Top Ten” articles, why not try a “Problem/Comparison” article, or turn the “How To” around to “What NOT To Do”?
Finding different ways to say the same thing is essential to keeping your article marketing campaign fresh and readable. Not only does it make room for more creative titles, but it gives readers an incentive to read your article instead of the same-old same-old.
Everyone in the on the Internet marketing game knows that writing articles is one of the cheapest and most effective means of generating organic traffic flow through your website. When it comes to article marketing research, however, you’d be surprised how often people don’t bother to do even the teensiest bit of legwork before they start writing. This is too bad for them, but good for you, right? Taking the time to understand your target audience is the simplest step you can take toward article boosting success.
Start with keyword research to determine what people in your niche are searching for. Pick the words with the lowest competition to write your articles around.
Using those words, get onto some of the article directories to discover what kind of articles people that search for those words are actually reading. Most sites will provide a list of the most viewed and most published articles tagged with those keywords. This will give you an idea about what kinds of titles and article formats catch your target reader’s attention. It will also give you ideas about how to make your article unique amid the crowd.
After viewing those articles, determine what problems or information people searching with those words are looking for; then structure your article around the solutions to those issues.
Last but not least, find a way to be unique. If you’ve done your homework well, you’ll have a clear picture of what information is simply being regurgitated and what information is missing long before you actually start to write. Focus on adding something new to the conversation, expanding on the ideas already present, and allowing the element that is exclusively you to shine through.
Half the battle of any successful marketing campaign is knowing what your target audience wants before you start trying to reach them. Reap the benefits of a successful organic traffic marketing campaign by taking the time to do the article marketing research now, before you put yourself out there.
When I’m asked how to succeed in article marketing, “research your subject” is usually my patent answer. These days, research is more important than ever in writing effective articles. You can’t just charm your way through them.
Since the death of keyword stuffing and the 8 percent rule as article marketing guidelines, research has come to the forefront of article marketing. You have to have a clear idea of what you’re writing about. Article marketing isn’t a direct sales tactic.
You see, many article directories, such as ezine, will flat out turn down obvious marketing articles. What they’re looking for is informative content. This means you have to show knowledge on the subject matter.
Besides that, you’re not going to really grab the attention of your would-be customers without appearing to be knowledgeable. If your article is just a bunch of fluff, they’re not going to follow the link in your resource box “to learn more.” You haven’t given them enough of a taste of the subject matter to make them interested.
On a more pragmatic level, you do, after all, have to have subject matter. If your articles are about paintball, but you’ve never even seen a paintball gun, how are you going to know what to say? There are only so many ways you can spin “Paintball is a game where people shoot each other with paint.”
Not only do you have to have subject matter, but you have to appear to be an expert in the subject. Search engines seem to now use a system of ranking content called “latent semantic indexing.” What this ultimately means to the writer is that they have to use the terminology of the subject.
Another way of saying it is that you use the keyword AND related keywords in your articles. Let’s say you’re writing about spyware. You will of course want to use the word spyware in your article. You will also want to use “malware,” “program,” “antispyware,” and other related words.
In short, the more you research before you write your articles, the better your article will be.
One of the services we provide at Content Divas is outsourced writing. This is a very important service, as many Internet marketers can attest. Simply put, it saves them a lot of time and work.
When you first get into marketing with Web 2.0, you will encounter an overwhelming amount of writing. Submitting articles to article directories like ezine.com or articlesbase.com, creating blog accounts and posting on them, and so on. You may wonder how the guys that have been doing this for a while keep up with all this writing.
Let me tell you a secret. By and large, they don’t. They outsource their writing to professional writing services like Content Divas. They give us their notes and let us flesh it out.
This has the added benefit of not only saving them time and effort, but they also don’t have to worry about optimizing their writing so that the search engines will like their material. This particularly goes for the articles and blog posts.
Yet, outsourced content writing isn’t just about article directories and blogs. We also help write e-books and compile PLR packets for our customers. This is also a valuable service, since these can be resold by our customers or they can be used as viral marketing tools.
People love free stuff, and it makes them wonder if the rest of your material is just as good. If they like what they see they might pass it around, and the next thing you know, you have more customers. Viral marketing is an awesome form of promotion if you do it right.
As you might guess, any money spent on outsourcing for content can be made back several times over. You can get website promotion, recognition as an authority in your niche, and material to sell all without becoming a stranger to your family. Well worth the expense.
It’s not unusual for folks with Internet marketing blogs to start rambling on under the assumption that everyone already knows what they’re talking about. But speaking as someone who has seen dozens of people (many of whom I know personally) get into this business in recent years, I can attest to the fact that there are still plenty of newbies out there. While there are dozens of topics that warrant some newbie-minded attention, let’s start with what I know best—article marketing.
The anatomy of a marketing article is much the same as that of any other article. There are basic components that need to be in place, or otherwise it’s just a bunch of sentences hanging out and shootin’ the breeze—it won’t convince anyone of anything. The basic anatomy includes a title, the first-paragraph hook, the body, and the conclusion (which may include something of a call-to-action if there isn’t a resource box to provide it—a lot depends on the particular rules of the article directories you intend to post to).
Since the title is the first thing that people are going to read, its importance really can’t be understated. After all, articles are listed by title when a relevant search is performed in the article directories, and you want your title to jump out and bite harder than any of the others on the list. Biting isn’t good enough, though; ultimately, what you want is for the title to grip the reader by its teeth and drag them into the page to continue reading. If you want to get read, your titles have to garner people’s attention while successfully integrating the keyword. To that end, consider titles that make a promise to the reader that the body of the article will deliver.
